Generation Citizen wanted to create an online course for educators to learn the ins-and-outs of teaching Action Civics in the classroom.

Houston was brought in to handle branding and design for the marketing site and course curriculum, as well as providing strategic support to help the team reach their sign-up goals.
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OUr solution

• Branding, discovery and design for a marketing site to inform and inspire educators about the benefits of enrolling in the course.
• Theming and design for a Teachable-based course to guide students through the program.
• Content strategy for course creation and marketing site.